Interesting interview of one David Wood on Michael Senoff's Hard to Find Seminars website:
http://find.hardtofindseminars.com/category/experts/david-wood/.
Actually, the interview was pretty hard to find on that website, too. I found it through iTunes searching against "coach".
The audio was also pretty marginal. If Michael Senoff wants attract people to those podcasts, he should invest a bit in improving that.
David Wood also has a visually appealing website at http://www.life-coaching-resource.com/.
With an unregulated, not heavily-credentialed, subjectively evaluated field, there's a lot of potential for fraud in life coaching, so I don't know if this guy was on the level or not. But he gave at least one interesting response to a question: What is the difference between psychotherapy and life coaching? Answer: Psychotherapy is like getting someone with broken legs to where they can walk. Life coaching is like getting a person who can walk to where they can run a four-minute mile.
So David Wood thinks the two are related. An obvious corollary, which they never pursued, would be that a person with some background in psychotherapy should be off to a good start if they wanted to consider life coaching. They did claim that "psychotherapists" generally need a license, whereas "life coaches" generally don't in most or all US states.
In fact, as mentioned in earlier posts, "psychotherapists" generally don't need a license either.
David Wood did mention that there were now university programs in life coaching. That's a new one - it will have to be the subject of a later post.
Jargon alert: something that seemed to come up a lot on the Senoff website was "HMA" consulting. HMA stands for Hidden Marketing Asset. Hadn't heard that one before today.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, October 15, 2009
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