Thursday, October 15, 2009

More on Life Coaching - podcast

Interesting interview of one David Wood on Michael Senoff's Hard to Find Seminars website:
http://find.hardtofindseminars.com/category/experts/david-wood/.

Actually, the interview was pretty hard to find on that website, too. I found it through iTunes searching against "coach".

The audio was also pretty marginal. If Michael Senoff wants attract people to those podcasts, he should invest a bit in improving that.

David Wood also has a visually appealing website at http://www.life-coaching-resource.com/.

With an unregulated, not heavily-credentialed, subjectively evaluated field, there's a lot of potential for fraud in life coaching, so I don't know if this guy was on the level or not. But he gave at least one interesting response to a question: What is the difference between psychotherapy and life coaching? Answer: Psychotherapy is like getting someone with broken legs to where they can walk. Life coaching is like getting a person who can walk to where they can run a four-minute mile.

So David Wood thinks the two are related. An obvious corollary, which they never pursued, would be that a person with some background in psychotherapy should be off to a good start if they wanted to consider life coaching. They did claim that "psychotherapists" generally need a license, whereas "life coaches" generally don't in most or all US states.

In fact, as mentioned in earlier posts, "psychotherapists" generally don't need a license either.

David Wood did mention that there were now university programs in life coaching. That's a new one - it will have to be the subject of a later post.

Jargon alert: something that seemed to come up a lot on the Senoff website was "HMA" consulting. HMA stands for Hidden Marketing Asset. Hadn't heard that one before today.

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